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ICYMI: ED SHEERAN'S NEW PROJECT HAS NOTHING TO DO WITH MUSIC

June 18, 2019

We saw on Ed Sheeran's Instagram a few weeks ago that his latest collab had nothing to do with music - but instead, with Heinz Ketchup on something called "EDchup."

It's actually real and you’ll be able to get your hands on one very soon #Edchup #KetchupDay #EDxHEINZ #TheDreamThatKeepsOnGiving #Advert -- @marksurridge

A post shared by Ed Sheeran (@teddysphotos) on

The idea for the commercial was Ed's idea (based on an IG DM!) so it only makes sense for him to star in it. I'm still thinking he's the perfect spokesperson for anything red - he's one of my favorite gingers! -Karle